At the core of Indigofera Prima Jeans is an unswerving dedication to quality, detail and craftsmanship, and an ongoing love affair with denim. The name is a tribute to the color indigo - the very essence of jeans, at the heart of denim manufacturing. Indigofera is the origin - the beginning of all denim - and prima is the ambition, the vision of old-fashioned quality and enduring workmanship.